Google Ad today and the future of business in the most effective and highest return on investment is advertising. Google ads are mainly keyword advertising. This CPC (Cost Per Click) advertising, also called. Google advertising platform consists of search and content networks. On the search network only text ads on the content network using both text and visuals (banners, video, etc.) are used ads.

Key Points To Understand . . .
1) Landing page sites no longer pass master with Google. Instead of just a landing page, you must now build an entire site around each root keyword (or family of keywords) you've targeted.
2)  Each site will need to have 25-50 pages of good content, all focused around the same set of keywords you have targeted.
3) Your site must deliver a good experience to your visitors.
4) Putting video on your site will make your visitors stay longer on your site – that is, will increase your site’s “stickiness” and increase your "Quality Score" with Google.
5) While this is a lot more work than it used to be, if you do this right, the upside is your site will rise rapidly in the Google’s organic search list (which is free) for the keywords you’ve targeted.

WordTracker
This is the primary keyword research and selection tool I use. It’s also the keyword research used by most professional Internet marketers. Good competitors include Keyword Discovery and Good Keywords.

Useability
The ease of navigating a website; and the potential of delivering real value to visitors.

URL (Uniform Resource Locator)
This is the specific address on the Internet of a Web page.   You must type the exact characters into a browser to find the Web page

Unique Visitor
Each computer that’s connected to the Internet has a unique IP address.   Google tracks you by your IP address. A unique visitor at a Website is a visitor who has a new IP address.

Two-Tier or Multi-Tier
The same as multi-level marketing (MLM) but on the Internet.  It’s a system by which affiliates can sign up other affiliate marketers, thereby creating a “downline.”  You are then paid commisions on everything your “downline” affiliates sell.  It’s a strategy for keeping your affiliates engaged and creating teams of coaches who will recruit and train new affiliates.

Traffic
The people who visit your website are your “Traffic.”  You want a lot of “targeted traffic” coming through your site because “traffic” ultimately leads to sales.

Tracking URL

A URL that has code attached to it (i.e. extra digits and characters) so that you can track how your ad is doing or how this landing page or website is performing.

Targeted Traffic

People who arrive at your site because they are specifically interested in what you are selling or in what you are saying.

Stickiness

If your visitors stick around on your website, and if they return over and over again, this means your website is “sticky.”  When Google measures the quality of a visitor’s experience on your website, Google tracks how long visitor’s stay, whether they return, and how often they return.  These “metrics” Google tracks contributes to your “Quality Score.”